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We help turn sports assets into commercial value, and build businesses that scale.

What we do

We strategise, develop, commercialise and accelerate sports businesses, properties, partnerships and talent.

Where to play and how to win: market, positioning, business model, governance.

At the core

At the core of all four is commercialisation: sponsorship, partnerships, media rights and licensing, valued properly and sold well.

50+
years of experience
CHF 80M+
revenue generated
100+
clients advised
20+
people
20+
partner companies
10+
private partners

Experience counts the four members of the core leadership team. Revenue and client figures cover the last ten years.

How we work

From first idea to a sports business that scales.

Strategise → Develop → Commercialise → Accelerate

Most sports properties hold value they cannot sell yet: rights not packaged, partners not found, audiences not monetised.

  1. 01

    Strategy

    Where the value is, and the plan to capture it.

    • Market analysis
    • Positioning
    • Go to market
    • Governance
  2. 02

    Development

    What is worth selling: formats, competitions, IP.

    • New formats
    • Participation
    • Destinations
    • New revenue streams
  3. 03

    Commercial­isation

    Rights valued, packaged, taken to market.

    • Rights valuation
    • Sponsorship sales
    • Media rights
    • Licensing
  4. 04

    Partnerships

    The brands and partners that fit.

    • Partner acquisition
    • Introductions
    • Negotiation
    • Relationship management
  5. 05

    Activation

    Every partnership delivers, and is reported.

    • Brand activation
    • Fan engagement
    • Hospitality
    • Content and digital
  6. 06

    Growth

    New markets, partners and products.

    • Revenue growth
    • New markets
    • Scaling properties
    • Long term leadership

One value chain. End to end.

From the first athlete to the finished tournament. Bergence Sports works across every link of the sports value chain, and on how the links connect.

  1. 01

    Athletes & talent

    Where value starts

    Commercial representation and personal brand, built for the career and what comes after it.

    1. Positioning
    2. Commercialisation
    3. Partnerships
    4. Activation
    5. Long term opportunities
  2. 02

    Sports development

    Growing the base

    Academies, grassroots, coach development, student and community sport, and the formats that grow out of them.

    1. Sport
    2. Development
    3. Participation
    4. Commercialisation
  3. 03

    Sports property

    Competitions, formats, events

    Competitions, formats, tournaments, leagues and destinations, from the first idea to a property that runs.

    1. Strategy
    2. Development
    3. Rights
    4. Partners
    5. Launch
    6. Operation
    7. Growth
  4. 04

    Sponsorship & partnerships

    Rights into revenue

    The full commercial chain, with media rights and licensing where they belong.

    1. Strategy
    2. Rights
    3. Packaging
    4. Sales
    5. Negotiation
    6. Partnership
    7. Activation
    8. Servicing
    9. Growth
  5. 05

    Sports business

    Tournaments, ventures, growth

    New sports businesses, tournaments, products and ventures, built and operated alongside the people behind them.

    1. Idea
    2. Format
    3. Business model
    4. Rights
    5. Partners
    6. Commercialisation
    7. Launch
    8. Operation
    9. Growth

Every sport. Everyone around it.

We work across every sport and at every level, with the athletes, clubs, organisers, partners, places and fans who make it happen.

  1. Action sports
  2. Basketball & 3x3
  3. BMX & cycling
  4. Football
  5. Ice hockey & 3x3
  6. Motorsport
  7. Olympic sports
  8. Tennis & racket
  9. Volleyball & beach
  10. Youth & education
  • And every sport still to come. If it has athletes, an audience or an ambition, we work with it.
  • Athletics
  • Rugby
  • Handball
  • Golf
  • Padel
  • Swimming
  • Sailing
  • Skiing
  • Climbing
  • And every sport still to come. If it has athletes, an audience or an ambition, we work with it.
  • Surfing
  • Skateboarding
  • Triathlon
  • Equestrian
  • Floorball
  • Table tennis
  • Badminton
  • Cricket
  • Combat sports

Selected work.

Who we work with.

Admit one

Bring the opportunity. We bring the rest.

Bergence SportsAdmit one · any sport

Bring the opportunity. We bring the rest.

Admits
Sports organisations · Rights holders · Brands · Athletes · Cities · Entrepreneurs
Venue
Wherever the opportunity is

Based in Switzerland. Connected internationally.

Global sports expertise. Swiss base. International network.

We work wherever the project is.

HeadquartersZug, Switzerland
Switzerland
Zurich · Lausanne · Bern
Europe
London · Milan · Hamburg · Warsaw · Istanbul
Nordics, Baltics
Stockholm · Helsinki · Riga · Tallinn
Americas
Miami
Middle East
Dubai
Asia
Tokyo · Beijing

Strong independent companies. One Group. Bergence Sports asks what should happen in sport; when the work calls for it, two sister companies bring specialist depth.

Bergence EventsHow the live experience is created and delivered. Bergence DigitalHow technology makes the product, business, audience or experience better.

Have an opportunity,challenge or ideain sport? Let's talk.

sports@bergence.com

Tell us where you are and where you want to go. A senior person replies within two working days.